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摘 要 Abstract 随着信息化发展，网络营销的优势已经突显，网络营销可以降低企业的成本，减少企业的门面费用，同时也能够通过网络交流工具及时有效地了解消费者的需求和意愿，调整企业的产品和服务，还可以提高消费者的购买效率，节约消费者时间等。 The advantages of network marketing have stood out prominently along with the information-based development; it can reduce the cost of an enterprise, cut down the expenses for shop fronts, at the same time it can understand the needs and wants of consumers effectively through the use of network communication tools, thereby duly adjusting the products and services; it can also enhance the purchase efficiency of consumers and save time for them. 江西省的中小企业在本省经济中的地位非常重要，中小企业的发展和成长也直接影响到该省的经济发展。随着信息技术水平的发展，中小企业也逐渐意识到传统营销方式的弊端，很多中小企业也开始尝试网络营销，建立公司自己的网站。但是由于该省的发展起步晚，网络普及范围还存在局限性、物流服务起步晚等传统因素影响，江西省中小企业网络营销还存在很多问题，整体水平仍然偏低。本文将讨论江西省中小企业网络营销现状、存在的问题以及应对的策略。 The small and medium enterprises (SMEs) in Jiangxi command an important position in the province’s economy, and their growth and development has a direct impact on the economic development of the province. In view of the advancement in the level of information technology, SMEs gradually realize the shortcomings of traditional way of marketing and many have started to try network marketing by setting up their own websites. However, due to the late start of the province’s development, there exists a limitation in the network coverage and a late start for the logistic services, all these traditional factors have created lots of problems to the network marketing of SMEs in Jiangxi Province, and the overall level is still on the low side. This paper shall conduct discussions on the present situation on the network marketing of SMEs in Jiangxi, the current existing problems and the relevant coping strategies. 【关键词】中小企业；网络营销；现状；策略 Key words: small and medium enterprise; network marketing; present situation; strategy 【英语牛人团】

With the rapid development of economic globalization, the logistics enterprises is becoming more and more important role in economic development, at the same time also faces the severe competition in the market, and the effective performance management is a major way to logistics enterprises gain a competitive edge. Effective performance evaluation method can not only improve the management efficiency of logistics enterprises themselves, but also help enhance logistics enterprise competitiveness in the industry. However, how to evaluate the effectiveness of the logistics enterprise performance management is an important problem. Given the limitations of traditional enterprise performance evaluation methods, this paper USES Data envelope analysis (Data Enveloped Analysis, DEA) method, through Analysis of relevant indicators and decision making unit number relationship's influence on the evaluation target, set up relative to the appropriate input and output index system, based on C2R model of DEA Analysis method, using LINGO9.0 software such as linear programming, the part of the logistics in our country the enterprise the management efficiency and management performance evaluation Analysis. Theory with practice, this paper makes reference to Yang Dequan, PeiJinYing and others based on super efficiency DEA - IAHP logistics enterprise performance evaluation of data, and according to the actual data analysis and the research conclusion, not only to achieve the purpose of the analysis and evaluation of domestic logistics enterprise business performance, further proves the DEA analysis method in the evaluation of logistics enterprise performance and the advantages of scientific, at this point of logistics enterprise performance evaluation has important reference meaning.